Building a business your customers will love

Currently business owners, leaders and decision makers focus majority of their marketing energy on implementing tactics. However, the key to building a brand that your customers will love you need to understand your vision, your market position and your target customers. Once you understand all three you can then create a brand that will resonate with the right people and make them feel you are talking to them. Marketing isn’t about ‘Business to Business’ or ‘Business to Consumer’ it’s about ‘Human to Human’.

Join Phil Ore, co-founder of Marketing Entourage, for this interactive session to help you build a brand that your customers will love. Phil will explain the steps to ensure that your brand will connect and engage with your customers.

If you’re a business leader, decision makers, marketing and sales managers who are looking grow their business. The businesses could range from early stage startups looking to grow to the next level through to established large companies looking for ways to transform and innovate to enable growth.

What you will leave with;

In this seminar participants will gain a greater understanding of what you need to do to create a brand your customers will love. You will understand what you need to consider for your own vision, market position and target customer. This will be an interactive session, we’re aren’t going to just talk to you – we will get your brains working so that you can go away and build on this with your own teams.


About Marketing Entourage and Phil Ore 

Marketing Entourage is a human-centred marketing and customer experience (CX) consultancy that helps purpose driven businesses get found, reach their customers and have them coming back for more. Ultimately, helping their clients reach a new level of business success with a more customer centred approach.

Phil is a passionate advocate of customer experience and the importance of developing a holistic strategy to ensure businesses maximise their time, budget and resources.

With over 25 years experience in strategy, technology, marketing and building businesses, Phil helps organisations define problems, develop strategies and implement the right solutions.


How do I become a community member to have access to future private events?

To enquiry about joining the Western BACE community, please contact us at

What are my transportation/parking options for getting to and from the event?

There’s a free all day parking at the south side of venue

How can I contact the organizer with any questions?

Feel free to contact Western BACE staff on 03 8560 1820 or email us at for further information.

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